Make a Gift of Stock

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A Powerful Way to Change More Lives and Maximize Your Impact

When you donate appreciated stock, you can make a bigger difference for people experiencing homelessness while also receiving meaningful tax benefits.

It’s one of the simplest and most tax-efficient ways to support East County Transitional Living Center’s work helping men, women, and families rebuild their lives.

Why Donate Stock?

Giving appreciated stock can offer two key advantages:
Receive a charitable tax deduction for the full fair market value for stock held longer than one year.
Avoid capital gains tax on the increase in value. Stock held more than one year bypasses capital gains entirely when donated directly.
Many donors find they’re able to give more than they would with a cash gift, making an even greater impact.

Your stock gift helps provide safe shelter, support services, and a path forward for individuals and families overcoming homelessness right here in San Diego County.

Make Your Impact Go Further

Here’s a real-world example:

Suppose you purchased stock for $5,000 several years ago, and it’s now worth $20,000. 

If you sell it, you’d owe capital gains tax on the $15,000 gain. 

But if you donate those shares directly to ECTLC, you avoid that tax entirely, and you may deduct the full $20,000 fair market value on your federal return. 

That’s a significantly more powerful gift than writing a $20,000 check, because a cash gift doesn’t eliminate the capital gains you’d otherwise owe.

Let Us Thank You

Have you already initiated a stock gift through your brokerage firm?

Please let us know so we can thank you and ensure your donation is properly recorded. 

Brokerage firms don’t share donor details, so your notification is the only way we can identify and thank you for your generous support.

Contact:

Lori Stone, Donor Relations Officer
lstone@ectlc.org